SSL Certificates and Your Business

You can rest assured that when you see the ‘https’ or the padlock on your web browser it means that the organisation behind the website you are visiting has purchased a SSL Certificate, allowing a secure connection from a web server to your browser. But what does that even mean? Well, an SSL (Secure Sockets Layer) Certificate is small data file that digitally binds a cryptographic key to an organisations’ details. These certificates are generally used to secure sensitive information such as logins, user names, credit card transactions and data transfers. In a time where internet security is paramount it is important to have an SSL Certificate for your website not only to keep your customers’ data secure between servers but it also builds your customers trust with you, improves your conversion rate and increases your Google rankings.

So how does it work?

  1. The browser requests a secure page.

  2. The web server sends the browser a public key with its SSL certificate.

  3. The browser makes sure the certificate is from a trusted party, that it is valid and it's from the correct site.

  4. The browser then uses the public key to encrypt the data and sends it to the server.

  5. The web server decrypts the data.

  6. The web server then sends encrypted data back to the browser with a new encryption key.

  7. The browser then uses this new key to decrypt the data and displays it in your browser.

SSL Certificates offer a sort of warranty that protects the end user, your customer. This basically means that if you, the purchaser of the SSL Certificate turns out to be fraudulent and a customer of your website loses money due to the certificate authority (who you have purchased the certificate from) not properly validating you then the certificate authority will then compensate the customer. Whilst this warranty may not sound like much, it’s your customers’ insurance policy for their sensitive information, a support net for if the worst should happen. The world of SSL Certificates can be confusing and it may be difficult to determine which certificate option may be right for you and your business. This is why the team at Web Tech Plus are here to help. We can assist you with the purchase of the most suitable SSL Certificate, just contact us via our contact page and one of our friendly team will help you out.

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